Privacy Policy

At Initiative Interactive Limited, we are committed to safeguarding your personal information and ensuring compliance with applicable laws, including those in the Hong Kong Special Administrative Region (HKSAR). This Privacy Policy outlines how we collect, use, store, and share your data, and the rights you have concerning your personal information.

By using our website (https://initiative-interactive.com/) or interacting with us, you consent to the practices described in this Privacy Policy.

What Personal Data We Collect

We may collect the following categories of personal data:

• Contact Information: Name, email address, phone number, and job title.
• Technical Information: IP address, browser type, device details, and operating system.
• Usage Information: Details about your interactions with our website, including pages visited, time spent, and user preferences.

We do not collect sensitive personal data unless explicitly necessary and provided with your consent.

How Personal Data Is Collected

Your personal data may be collected through:

• Direct Input: When you fill out forms, contact us via email, or subscribe to newsletters.
• Automated Technologies: Cookies, analytics tools, and server logs that track user behaviour and technical data.

For more details about automated data collection, please refer to our Cookie Policy.

Why Personal Data Is Collected

The data we collect is used for the following purposes:

• To respond to inquiries and provide requested services or information.
• To improve our website’s functionality and user experience.
• To comply with legal or regulatory obligations.
• For direct marketing purposes, where explicit consent has been provided.

We will only use your personal data for the purposes identified at the time of collection, unless we obtain your consent for additional uses or are otherwise required by law.

Is Providing Personal Data Voluntary or Obligatory?

Providing personal data is generally voluntary. However, certain information may be required for:

• Submitting inquiries or service requests.
• Receiving specific services or communications.

If you choose not to provide required personal data, we may be unable to fulfil your request or deliver certain services.

Cross-Border Data Transfers

To facilitate operations, your personal data may be transferred to servers or trusted third-party providers located outside of Hong Kong.

When transferring data internationally, we ensure:

• The destination country provides an adequate level of data protection.
• Appropriate safeguards, such as contractual agreements, are in place to protect your information.

Who We Share Personal Data With

We may share your personal data with the following classes of transferees:

• Service Providers: Third parties assisting with hosting, analytics, or operational support under strict confidentiality agreements.
• Legal Authorities: When required by law, court orders, or regulatory bodies.

We do not sell or trade your personal data to third parties.

Your Rights

Under applicable data protection laws, you have the following rights concerning your personal information:

• Access: Request a copy of your personal data and details of its processing.
• Correction: Update or correct inaccurate personal information.
• Erasure: Request deletion of personal data when it is no longer required for its original purpose.
• Restriction: Request limited use of your personal data under certain circumstances.
• Objection: Object to the processing of your data, including for direct marketing.
• Data Portability: Receive a copy of your personal data in a structured, commonly used format.

To exercise these rights, please contact us using the information provided at the end of this policy.

Direct Marketing

We may use your contact information for direct marketing purposes, such as sending you updates, promotional offers, or newsletters. Direct marketing will only occur if you have explicitly consented to receive such communications.

You can opt out of direct marketing at any time by contacting us or using the unsubscribe link in our communications.

Storage and Security of Personal Data

We take all reasonable precautions to protect your personal data from:

• Unauthorised access.
• Loss, misuse, or alteration.

Personal data is stored securely, and access is restricted to authorised personnel or trusted service providers who require it to perform specific functions.

Complaints and Inquiries

If you have concerns about how we handle your personal data or wish to exercise your rights, please contact us first.

For unresolved complaints, you may also contact:

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal obligations. The latest version will always be available on this page.

Contact Information

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:

Email: contact@initiative-interactive.com
Address: Unit 1603, 16th Floor, The L. Plaza 367-375 Queen's Road, Central Sheung Wan, Hong Kong
Registration Number: 17164